Squiggle Collective

Industry
Professional Services

Services
Branding

Squiggle Collective is a forward-thinking business advisory company focused on guiding clients through strategic challenges with clarity and expertise. They needed a refreshed logo to better represent their professionalism and ensure legibility across all formats, big or small.

The new logo reimagines Squiggle Collective’s identity while preserving their established colour palette. A bold navy contrast was introduced to enhance depth and sophistication.

By simplifying the design, the logo maintains clarity and impact at all sizes, resolving the challenges of the previous version. The result is a modern, versatile brand that reflects their focus and adaptability.

This project was a collaboration with Madebold

More Information
Original logo of Squiggle Collective before redesign
Newly redesigned logo of Squiggle Collective, featuring a modern, clean typography with a sleek, stylized squiggly line incorporated into the design for a fresh, professional look
Squiggle Collective logo used as a sticker on a laptop
Squiggle Collective logo shown in white on a teal coloured t-shirt
Squiggle Collective stationery/branding suite
Squiggle Collective tote bag with a reversed out logo on a navy bag
A mockup of the cover of the Squiggle Collect Annual Report
Squiggle Collective's secondary horizontal logo displayed on their website
Squiggle Collective's logomark as shown on a badge/pin
A signage example using the Squiggle Collective brand