Squiggle Collective

Squiggle Collective is a forward-thinking business advisory company focused on guiding clients through strategic challenges with clarity and expertise. They needed a refreshed logo to better represent their professionalism and ensure legibility across all formats, big or small.

The new logo reimagines Squiggle Collective’s identity while preserving their established colour palette. A bold navy contrast was introduced to enhance depth and sophistication.

By simplifying the design, the logo maintains clarity and impact at all sizes, resolving the challenges of the previous version. The result is a modern, versatile brand that reflects their focus and adaptability.

INDUSTRY Professional Services

SERVICES Branding

This project was a collaboration with Madebold
More information
Original logo of Squiggle Collective before redesign.
Newly redesigned logo of Squiggle Collective, featuring a modern, clean typography with a sleek, stylized squiggly line incorporated into the design for a fresh, professional look.
Mockup of Squiggle Collective's favicon featuring the redesigned logomark.
Example of Squiggle Collective's logomark used as a supporting visual element, seamlessly integrated into various design layouts to enhance brand presence and complement the overall aesthetic.
Squiggle Collective's logomark used as a pattern on iPhone cases and merchandise, creating a dynamic and repeating design that adds a playful yet modern touch to the products.
Squiggle Collective's logomark featured on business cards and accompanying stationery, presenting a clean, professional design with a touch of creativity that reflects the brand's modern and dynamic identity
Squiggle Collective's full logo displayed as a decal on their office window.
Squiggle Collective's secondary horizontal logo displayed on their website.
Squiggle Collective's logo as a sticker which can be used to present to clients.